In this special extended episode, from Advertising Week’s Great Minds at Work series, we examine this ever-expanding category – from original content, podcasts, and storytelling; to the platforms and technology supporting them; to the ways in which audio is being monetized, and the brands who are leveraging these audiences.
Chapters:
- 00:30 – 05:21 – Laugh Out Loud’s Thai Randolph on how they monetize their content
- 05:23 – 10:40 – Why is audio such a big part of their business?
- 10:40 – 17:28 – How is the audio industry responding to diversity in the space?
- 17:35 – 20:01 – The chief digital officer of Audacy
- 20:01 – 21:47 – How do you differentiate between radio and podcasting?
- 21:47 – 26:47 – The vision for the Audacy app
- 26:47 – 34:34 – How brands are evolving in the audio space
- 34:34 – 49:45 – How people are using sonic branding today
- 49:46 – 54:19 – Social Audio
- 54:20 – 1:10:13 – Steve Wilson on why podcasting is the future of storytelling
- 1:10:19 – 1:26:22 – Pandemic, mental health and No Kidding Me
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