Understanding Real People Through a Combination of Proprietary Quantitative, Qualitative and Real-Time Data Sources

It is vital that brands have a deep understanding of real people, their behaviour, beliefs and ultimately, their culture. In this panel, from Advertising Week Africa earlier this year, Join dentsu as they chat about how they Design for People using bespoke tools that enable them to unpack South African people and their culture — quantitatively, qualitatively and in real-time.