New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality, and immersive digital experiences.
In this panel from Advertising Week Europe 2022, join executives from Hearst and Epic Games for a conversation about the next steps in experiential storytelling.
Chapters:
- 00:30 – 06:45 – The Metaverse – The next phase of immersive digital storytelling
- 06:45 – 11:01 – What does the metaverse mean to different audiences?
- 11:01 – 13:09 – The evolution of Cosmo and embracing technology, different platforms
- 13:10 – 15:15 – What platforms will Cosmo be launching next year?
- 15:15 – 17:28 – How has Hearst changed its approach to events?
- 17:28 – 21:35 – How the pandemic has rewired our expectations for events
- 21:36 – 24:12 – Exclusivity in the metaverse
- 24:13 – 27:02 – What audiences want in the metaverse
- 27:02 – 29:13 – How people will be likely to spend in the virtual world
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