Category: Uncategorized
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Make Your CTV Ads Go Harder, Better, Faster, Stronger
In this episode, originally from our AWAdvance digital content series, join Tim Edmundson, Director of Content Marketing & Research at MNTN, as he shares the data behind achieving CTV success. From learning how it fuels inter-campaign synergy, to seeing how teams easily slot it into their existing strategies, you’ll learn how other marketers are using…
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Branding With Hart: Getting to the “Hart” of Consumer Interest
African culture has driven an explosion of strategic investments from entertainment brands looking to reach a projected audience of 15 million video-on-demand consumers by 2026. In this session from Advertising Week Africa, Amazon and Hartbeat talk about the upcoming global Prime Video release of Die Hart The Movie and the importance of consumer power in…
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The Global Creative Economy + African Diaspora Youth: Building the Future We Want to Live In
In this session from Advertising Week Africa, you’ll hear some of the leading minds in creativity, innovation and the next wave of digital monetization as they address the intersection of culture, creativity and community. How do community-driven technologies spawn new creative business models? What does the future hold for creators? And will these technologies live…
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Sustainable Advertising: Just a Fad or Here to Stay?
Our industry is now being called on when it comes to pitching corporate sustainability transformations, both by our clients and consumers. How do we create real change to ensure sustainability doesn’t become another marketing buzzword? In this session from Advertising Week New York We will explore what makes media sustainable or not, how the industry…
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TV Streaming’s Next Frontier: Commerce
The next big thing in TV advertising? Shoppable ads and first-to-market partnerships. On this episode of Uncommon Thinking, taken from Advertising Week New York 2022, learn how leading brands are making streaming TV a commerce platform today.
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A Positive Transformation Is Happening in Media (and No, It’s Not the Metaverse)
In this episode, recorded at Advertising Week LATAM 2022, R/GA’s Global Head of Media and Connections, Ellie Bamford speaks to three positive shifts happening in media right now, and every company’s power and responsibility to act on these changes.
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Insider Interview with Sir Martin Sorrell
In this episode of Uncommon Thinking, recorded at Advertising Week LATAM last fall, legendary founder of WPP and current Executive Chairman of S4 Capital Sir Martin Sorrell comes to Mexico for a live Insider interview to discuss digital advertising and tech-led business opportunities.
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What 30,000 Consumers and 20 Experts Tell Us About the Next Decade
Speaking with 30,000 consumers, world-renowned futurists, academics, authors and experts, we charted the long-term consumer trends shaping the decade. In this episode, recorded at Advertising Week LATAM last fall, you’ll see how transformation we’ve seen so far in the 2020s is merely the springboard for an even faster-paced tomorrow – learn how brands are expected…
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Talking Podcasts – Emily Ratajkowski’s New Era in Audio
In this episode, recorded at Advertising Week New York last fall, we join the multifaceted Emily Ratajkowski to hear more about how she’s tackling her latest venture: a candid, provocative and timely podcast with Sony Music. Ahead of the show’s November premiere, the team behind the podcast discussed how it all came together and why…
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Culture and Community Drives Commerce
Thank you for listening to Uncommon Thinking. In this final episode for the year, featuring our most popular session from Advertising Week New York 2022, you’ll learn from Target, VICE and renowned actress Tabitha Brown on how brands can generate commerce in a meaningful and repeatable way by investing in creators while focusing on the…