Category: Uncategorized

Today’s modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of one another. This has worked in favor of a few platforms. Nielsen’s State of Play report found that 64% of streaming viewers expressed a desire for an aggregated bundle…

In this episode of Uncommon Thinking, taken from our popular AWAdvance webinar series, we join Tim Edmundson, Director of Content & Research at MNTN, as he puts a magnifying glass on next year’s biggest and potentially unseen challenges. Tim will reveal must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market,…

With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production. Learn all of this and more in this episode, recorded earlier this year with our partners at QuickFrame as part of our AWAdvance…

As the creator economy continues to evolve, the way brands partner with them is developing in exciting ways too. In this special creator-focused panel from Advertising Week New York 2022, three powerhouse creators discuss with Meta how they build community in the social sphere, how brands can work with creators to navigate cultural shifts, and…

Authenticity is the key to great content — and you can’t get more authentic than Tinx. What started with a TikTok account that kicked off mid-pandemic is now It’s Me, Tinx, an SXM Media podcast and weekly SiriusXM radio show. In between, Tinx racked up a massive social following with 1.5M million TikTok followers and…

This week on Uncommon Thinking, we feature an amazing conversation, recorded last week at Advertising Week New York 2022. Join SNL veteran Kenan Thompson as he discusses the key to the longevity of his three decades plus career and how it has shaped his experience as a brand partner within the everchanging world of celebrity…

In part two of this two-part series, Meta’s Head of Youth Wellbeing Vaishnavi J is joined by Dr. Alfiee Breland-Noble of the AAKOMA Project for an important discussion around how brands can utilize strong partnerships to create a positive experience for youth online. The episode dives into the unique opportunities for young people growing up…

In part one of this two-part series, we dive into an important discussion around how Meta has designed policies and built products to ensure young people have positive, age-appropriate experiences while using Meta’s technologies.

This concludes season 3 of Uncommon Thinking, recorded live from the stages of Advertising Week’s global events. Thank you for listening and subscribing. Uncommon Thinking will return with all new content for season 4, with our first episode dropping on Friday, October 28th, 2022. Stay subscribed and you’ll be among the first to receive new…

The UK is known for its creative industries and cultural influence around the world in areas such as music, comedy, television and news. Is the UK really still a cultural powerhouse? The country has long used its soft power to gain influence for Brand UK abroad, but does this still stand? Advertising Week Europe 2022…