Category: Uncategorized

  • Why Self-Promotion Isn’t a Dirty Word

    Do you dread the thought of self-promotion? Worry about what people say or how to celebrate yourself publicly without cringing? Join founder, public speaker, and author Stef Sword-Williams, as she guides you through actionable ways to start self-promoting in a way that feels authentic to you, in this presentation from Advertising Week Europe 2022. Self-promotion…

  • Changing the Game – Why Authenticity is Key to Being the Best Athlete and Brand

    In this episode of Uncommon Thinking from AWAPAC 2022, join us as we speak to Adelaide United midfielder Josh Cavallo about his decision to live openly and authentically as a gay man in a sport that traditionally left LGBTQIA+ players not feeling very welcome. During the session, Josh will candidly share his story of self-discovery…

  • The Inclusion Revolution: Business at the Intersection of Culture + Commerce

    In this session from Advertising Week New York, marketer, storyteller, and Laugh Out Loud President + COO Thai Randolph is joined by Uniworld Group Chair + COO Monique Nelson for a conversation about the growing economic evolution that is young, bright and…in Color. Thai and Monique dive into the changing face of “multicultural marketing, and…

  • Friction Fatigue – How Earned Marketing Beats Consumer Ad Exhaustion

    Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull’s famous Stratos event to Michael Bloomberg’s failed Presidential bid, Friction Fatigue weaves a story about consumers demanding a new relationship with advertisers, and how marketers can meet their expectations of an Earned-led approach to drive brand growth.…

  • What Got Us Here Won’t Get Us to the Future: Moving Towards an Opt-In Internet

    The world of digital advertising has been predominantly controlled by a few large tech companies, limiting transparency and competition. However, the internet is a lot bigger than these few destinations. As the shifting identity landscape moves the advertising industry toward a consent-based, opt-in environment, there is a growing demand for independent, transparent and privacy-centric solutions…

  • Evolving Your Voice in Music

    American Express have had a long legacy in music culture. With their multi-year Music Backers program, they expressed the Powerful Backing of their brand ethos to support the music industry at a time they needed it most. Now in a post-COVID world, they have re-imagined their voice for a changing cultural landscape. In this episode,…

  • Finding Your Place in the World’s Biggest Creative Playground

    There’s been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media, and creativity remains the key competitive advantage for advertising effectiveness. As the world’s fastest-growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments. In this session, from Advertising Week APAC 2022, we…

  • The New Age of Experience: New Technologies, The Metaverse and Shaping Virtual Worlds

    New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality, and immersive digital experiences. In this panel from Advertising Week Europe 2022, join executives from Hearst and Epic Games for a conversation about the next steps in experiential storytelling. Chapters: 00:30 –…

  • Diversity for New Possibilities – How Diversity Changes the Advertising Business in the Future

    How will the advertising business of the future create innovation and new solutions? Among the various driving forces, we focus on diversity. As seen in the surveys, there is a correlation between diversity and productivity in an organization, it is believed that having a variety of perspectives can increase the possibilities of new ideas and…

  • Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery

    Visuals impact the way we see ourselves—and the world around us. When inclusiveness and diversity are considered in imagery, authentic representation is created that can change perceptions, shift mindsets, and help create lasting connections between brands and consumers. This interactive workshop, presented by Getty Images at Advertising Week Europe 2022, will give you the tools…