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No two communities are the same on Twitch. However, what unifies them is a love of live, interactive, shared entertainment. Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio, as they provide tips for brands on how to…

What happens when M&M’s meet The Marvelous Mrs. Maisel? Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK. In this session, from Advertising Week Europe 2022, we unpack this first-of-its-kind collaboration. Chapters: 00:30 – 00:48…

What does the future of AI look like? While we all know that artificial intelligence will change business forever, how will this happen? Those leading and involved in businesses pushing the boundaries of AI discuss in this session from Advertising Week Europe 2022. Chapters: 04:09 – 11:54 – How to measure the success of AI and algorithms…

These leading women, all of them Advertising Week Future is Female winners and nominees, will give it to you straight. In this session, from Advertising Week Europe 2022 you’ll Hear their hard-hitting advice, the things they learned along the way, and what they wish they had known all along. Chapters 00:58 – 04:51 – Introduction…

Thanks for listening to Uncommon Thinking, a podcast from Advertising Week. We’re taking a short break this week and next for Advertising Week Europe, returning to Picturehouse Central in London, May 16th through the 19th. For more information on this and other Advertising Week global events for the advertising, marketing, and technology industries, visit www.advertisingweek.com…

In August 2021, Macy’s, Inc. announced a partnership to bring together two of America’s most iconic brands, Macy’s and Toys “R” Us. In this episode of Uncommon Thinking, originally recorded at Advertising Week New York, Executives from both legendary retailers discuss the strategic vision of omnichannel retail brand building, and its elevation of the customer…

In this special extended episode, from Advertising Week’s Great Minds at Work series, we examine this ever-expanding category – from original content, podcasts, and storytelling; to the platforms and technology supporting them; to the ways in which audio is being monetized, and the brands who are leveraging these audiences. Chapters: 00:30 – 05:21 – Laugh…

In this episode, originally recorded at Advertising Week New York 2021, we join CNN News Anchor Don Lemon and Kargo’s Founder & CEO Harry Kargman in an inspiring conversation — diving into Don’s personal journey and the broader responsibility we have as an industry in supporting free press, independent media and an enlightened America. Chapters:…

We explore how Instagram is a powerful vehicle for all creators to expand their reach – including creators of color, who often struggle to receive the recognition they deserve. Chapters: 00:58 – 06:27 – What is the definition of a creator? 06:27 – 12:14 – The creator economy and the evolving business model 12:15 – 16:45 – What is the biggest…

eSports have revolutionized the gaming industry and redefined the role of gaming in mainstream culture. In this episode of Uncommon Thinking, we join the world’s most influential esports organization, FaZe Clan, in a discussion around the intersectionality of gaming, media and entertainment, and how brands are forging best-in-class partnerships to integrate the space in a…