Mindblown: a blog about philosophy.
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The Cookie is Crumbling. Are You Ready?
In this special edition of Uncommon Thinking, recorded as part of our AWAdvance video series and presented by Quantcast, hear multiple perspectives on why this shift away from the cookie is an opportunity for innovation and growth and learn how you can embrace innovation and enter the next chapter of advertising on the open internet.…
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How Data & Community-Focused Storytelling are Modernizing Weber’s Marketing
In this session from Advertising Week New York 2021, hear how community-focused storytelling, coupled with Weber’s investment in data and analytics, is bringing this legacy brand into the future while maintaining its heritage. Chapters: 00:30 – 07:49 – Amy Pascal on how she is bringing Weber Grills into the future 07:50 – 11:40 – How…
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How to Build Your Future-Proof, Privacy-First Advertising Data Strategy
To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data. In this session, from our AWAdvance video series, hear from Snowflake about the Media Data Cloud, one of the first networks of its kind…
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The Future of Content Marketing
The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny. In this session from Advertising Week Europe 2021, we hear from a leading brand…
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Direct to Consumer Reframed as Designed to Connect
In this episode from Advertising Week New York, Digital Prophet David Shing talks about how the fragility of connection was proven over the course of the last two years. People have an opportunity to live differently, work differently, love differently and many are taking it. However, brands are confused. It feels like a lot has…
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The Future of Shopping
People have moved from going shopping to always shopping. Businesses can exceed the expectations of today’s shoppers by leveraging new technologies. In this session, from Advertising Week New York 2021, our panelists discuss how they’ve navigated this new frontier. From Live Shopping to product drops, companies like Estee Lauder are rewriting the scripts for shopping.…
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The Critical Role of Creators in Advertising
Creators are an essential component of the way our internet works now. The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned. Recorded at AWNewYork 2021; featuring Alvin Bowles, VP, Business Ecosystem Partnerships at Facebook, and Dara Treseder, SVP, Head of Global Marketing & Communications at Peloton
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A Story is Worth a Thousand Ads with James Whittaker
In this episode, from Advertising Week Europe 2015, former Microsoft Technical Evangelist James Whittaker discusses how to get serious about telling your brand story succinctly and in a way that makes a lasting impact. This timeless talk is both an entertaining and educational jaunt through the wonderful world of storytelling.
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WWE: Ahead of the Curve
Stephanie McMahon, WWE’s Chief Brand Officer, discusses how WWE has innovated across platforms over the years and share why brands must constantly take risks in order to thrive.
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Matthew McConaughey On the Power of Persistence and Trusting Your Spirit
Academy award winning actor, New York Times bestselling author and Creative Director for Wild Turkey, Matthew McConaughey sits down with Zane Lowe to discuss the importance of forging your own path, listening to your instincts and trusting your spirit to drive creativity and connections. Having always moved to the beat of his own drum in…
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